by Dennis Byron, IT Investment ResearchIn looking at the
ERP value proposition from a market research perspective, functionality, market penetration, industry orientation, and partnership strategy are the keys. IT managers and staffs look at these same characteristics from their perspective, sometimes after first making an architectural or platform decision, but most often “Functionality rules!” By “ERP Value Proposition,” IT Investment Research refers to the advantages of a single database for all business information being updated in real time from consistent user interfaces such that it is theoretically the only piece of business software the enterprise needs. End users such as plant managers and budget planners assume all software offers this value and become very frustrated when they find that standalone application software does not.
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